It is critical that you keep your members apprised of the work that PTA is doing and how they can play a part. This guide shares tips and best practices to effectively share messages with fellow PTA members, school staff and administrators, community members and the media. It all starts with branding.

PTA Branding

The goal is to deliver a consistent, clear and uniform presence for all PTA-produced materials. When used properly, the National PTA logo and tagline help unify all PTAs and create awareness of the PTA brand. Applied consistently, these guidelines will create distinctive, credible and sustainable messaging for all supporting PTA units, resulting in the organization working as one association with one voice.

Logo Usage

The National PTA logo is the core element of the PTA visual identity. It should be seen on all external-facing media and on internal business communication pieces. In order to maintain a greater level of consistency, the logo should only be reproduced from approved electronic files and should never be altered or distorted in any way.

PTA Blue

PTA Branding and Web Guidelines: Follow these important guidelines maintain a consistent, visual style and brand identity for all PTA-produced materials. Includes links to download National PTA logos and instructions for customizing a logo for your own PTA.

Use of the PTA Name

Groups cannot use the PTA name without our prior written approval. While PTA has become a part of American vocabulary, in the same way that people might call any soft drink “Coke” or any facial tissue “Kleenex,” the name is protected with a number of federal trademarks and has been for over 100 years.

Companies cannot use the PTA name in any manner that claims or could reasonably be inferred to suggest a relationship that does not exist. Companies may, however, reference PTA in statements of fact for example, company X can state that it offers services to PTAs.

If you see the PTA name used in an inappropriate way or have related questions, please contact National PTA’s Director of Strategic Communications.

Style Guide

Style aids communication.

Creating a uniform presentation extends well beyond print. It helps make your message clear to the audience. The purpose of a stylebook is to ensure this clarity.

Attention to style is efficient.

When someone drafts and proofs materials, a substantial amount of time might be spent rewriting content that does not adhere to style. Instead, this time should be spent carefully crafting the message, making it more powerful and effective.

Style also protects the integrity of our brand.

Poor grammar, misspellings and inconsistencies reflect poorly on an association. An association that advocates for children, particularly their education, should be a strong proponent of consistent style.

NOTE : National PTA Philippines  have been using National PTA of America since 2013, PTA Worlwide have been patterned from them. NPTA Philippines have wote to them and ask our country, their reply is they are not yet open for membership country…  The Sole responsibility on Copyright Issues Shall be shouldered by NTA Philippines Inc.